There are hundreds of different Chinese font styles – which is why it’s important to have a consistent font that matches your brand’s image and personality. We can help you choose a typography set that matches the ‘look and feel’ of your English-text documents.
Chinese font classifications are very similar to English ones. In Chinese, the two most commonly used classifications are song ti, which you could think of as the Chinese serif, and hei ti, similar to a sans-serif. The word “ti” 体 essentially means “font”, so you can expect to see that word at the end of many font names.The font SimSun (or Zhongyi Songti in Chinese) is the Times New Roman of Simplified Chinese and is one of the most popular fonts for Chinese websites. Whereas, Simhei was the standard sans-serif Chinese font. Like in English, the sans-serif fonts are considered more ‘modern’ and ‘clean’, while the serif fonts have a much more traditional feel.
- Look and Feel: The first step is to create a short list of suitable fonts that match the look and feel of your brand. It helps if there are consistent stylistic features across the Chinese and English fonts as this will help reinforce your brand’s identity.
- Compatibility: It is essential to make sure that your desired fonts are all easily available across the software that your organisation uses (e.g. Microsoft Office or Indesign etc) and that they will be displayed correctly on a range of web browsers (note: some fonts are not accessible within the Chinese firewall).
- Typography guidelines: We will provide you with a customised typography set with Chinese-English samples side-by-side. We also provide a range of alternative or secondary fonts, in the event that your primary fonts are not available on certain software. These typography guidelines can be easily included in your brand’s ‘corporate guidelines’ document.
- Feedback and revisions: The final step is to go through a process of feedback and revisions to ensure that you are 100% satisfied with the look and use-ability of your typography set.